How to Register Your Brand in the UAE

Brand registration in the UAE is an important process that each and every business should carry out for its identity and trademark services. Be it a new company or one already running an established one, registering your brand name in the UAE ensures your name, logo, or slogan is legally kept safe. The given guide to brand registration in UAE will help you ease the process, yet understand every step included with clarity.

What is Brand Registration?

Brand registration in the UAE is one way of legally protecting your brand name, logo, or design. You will get exclusive rights to use them and ensure that unauthorized use is prevented. The entire process is dealt with by the Ministry of Economy, MoE, under Federal Decree-Law No. 36 of 2021 on trademarks.

Why is Brand Registration Important in UAE?

Brand registration in UAE means exclusive rights of the name, logo, or slogan. In case any person uses your brand name without your prior permission, then you have the exclusive right to take legal action for the protection of your brand name. This makes the brand unique and more credible to the customers.

Steps to Register Your Brand in UAE

Most business owners might wonder how to trademark a brand name in the UAE. To register a trade mark in the UAE, follow these simple steps:

• Conduct a Trademark Search

In order for your brand name or logo to be unique, you should do a trademark search. It eliminates legal concerns and guarantees that your application is not rejected because it appears non-identical to other registered business names in UAE.

• Prepare Required Documents

Please prepare the following required documents for application:

• Copy of your business trade license.
• Clear image of logo or trademark.
• Copies of the owner’s passport(s).
• Power of Attorney (PoA), if you are represented by someone else.
• Any other documents as requested by the Ministry of Economy (MoE).

 

• File Your Trademark Application online

For Online Filing on the website of the Ministry of Economy, the applicant will be required to furnish all the details of the trademark. The class of goods or services that the trademark represents is also to be mentioned.

• Pay the Fees

The cost of Trademark Registration in UAE is AED 6,500. The breakdown is as follows:

• Application Fee: AED 750
• Publication Fee: AED 750
• Registration Fee: AED 5,000

• Examination and Publication

The Ministry is checking the application. After approval of the same, your trademark is being published in UAE Official Gazette and two local newspapers. The public shall be given 30-days to raise objections.

• Certificate Issuance

In case of no opposition during the publication period, the Ministry will then provide you with a Trademark Registration Certificate. It thus gives you exclusive rights over your registered trademark in the UAE.

Also Read: Importance of Registering Brand in UAE

How Long Does Brand Registration Take?

The approximate time it takes, starting from the submission date, to receiving the Trademark Registration Certificate, is about 90 days.

Validity of the Registered Trademark

Your registered trademark will be effective for a period of 10 years, starting from the application filing date. Trademark owners can submit an application for renewing the trademark’s protection period for another ten years, without an additional examination or allowing others to object to the renewal.

Key Benefits of Registering Your Trademark in the UAE

Trademarks or brand names are signs used to distinguish in the marketplace the goods or services of one brand from those of other brands. They give customers the possibility to find a business as the source of certain products or services.

• Trademarks are the foundation to developing a company’s brand and reputation since they establish trusting relations with customers, helping an enterprise build up a reliable clientele and improve the prestige of the company.
• Trademarks enable consumers to make informed decisions in buying products because they attract a consumer’s attention and set the products apart.
• Trademarks avoid confusion among consumers. They identify the source of products and guarantee their quality consistently.

Common Mistakes to Avoid During Brand Registration

1. Not conducting the trademark search: By skipping the trademark search, your application may get rejected, and hence your brand should be unique.
2. Poor Documentation: Poor documentation delays the processing of registration. One must, therefore, ensure that all the necessary documents are available at the time of registration.
3. Objection Period for Trademark: You have to keep track of your objection period, which is within 30 days.
4. Don’t delay in renewal: A delay in the renewal may cancel your trademark.
5. Not Seeking Legal Advice: Not taking legal advice might result in mistakes that are very easily avoidable upon professional guidance.

Legal Framework: Federal Decree-Law No. 36 of 2021

The UAE trademark system is regulated by Federal Decree-Law No. 36 of 2021, which has been effective since January 2022. This law introduced multi-class registration; this means a single application can be used for more than one class of goods or services. The system is quite affordable for brand owners.

How FAR Consulting Middle East Can assist you

FAR Consulting Middle East is a specialist in Trademark Registration; we facilitate the process of brand registration in UAE with all ease. Trademark Services that we provide include:

• Conduct an In-depth Trademark Search for confirmation of the uniqueness of your brand
• Help you with the preparation and presentation of documents
• To follow up on your behalf with the Ministry of Economy
• Give legal advice, if any objections/disputes arise
• Your already-registered trademark must be renewed in due time so that protection can be obtained continuously.

We will get your brand’s trademark registered so you can scale up your business, and we’ll take care of all your legal documentation. 

Protect Your Brand Today!

Protect your brand now before somebody else registers it! FAR Consulting Middle East Trademark your brand with the UAE and make sure your brand is registered, legally protected, and recognized in the UAE. Call us now to secure your business identity with your brand name registration in UAE.